Tata Curvv: The Futuristic SUV Coupe From Tata Motors
The Indian automotive scene is witnessing a major shift as manufacturers blend innovation with design. At the forefront of this transformation is Tata Motors, with its bold and futuristic SUV coupe – the Tata Curvv. First revealed as a concept and now heading towards production, the Tata Curvv combines sporty aesthetics with cutting-edge technology and sustainability.
Let’s dive deep into what makes the Tata Curvv one of the most anticipated upcoming cars in India.
Tata Curvv Launch Timeline
Tata Motors officially showcased the Tata Curvv concept in 2022, promising both electric (EV) and internal combustion engine (ICE) variants. The electric version is expected to launch first, possibly by late 2024, followed by the petrol/diesel-powered model in early 2025.
Tata Curvv Design: A Bold Statement
The Tata Curvv stands out from the usual boxy SUV designs with its coupe-inspired silhouette. It merges the rugged appeal of an SUV with the sleek roofline of a coupe, a design rarely seen in its segment.
Key Exterior Highlights:
- Sloping coupe-style roofline for a sporty look
- Full-width LED DRL strip and sharp LED headlamps
- Muscular fenders and bold wheel arches
- Clean lines and aerodynamic profile
Tata calls this new design language "New Digital Design", and it’s expected to be used in future Tata EVs and SUVs.
Interior & Features: Modern, Minimal, and Digital
Step inside the Tata Curvv, and you're greeted with a minimalist dashboard, layered surfaces, and a spacious cabin. Tata focuses on digitalization and premium materials to attract both young professionals and families.
Expected Features:
- Large touchscreen infotainment system with wireless Android Auto & Apple CarPlay
- Digital instrument cluster
- Panoramic sunroof
- Touch-based HVAC controls
- Multi-layer dashboard design with ambient lighting
- AI-powered connected car features
- Premium upholstery and eco-friendly materials
Tata Curvv EV Powertrain: Clean & Powerful
The first version of the Tata Curvv will be launched as an EV under Tata’s Gen 2 EV architecture. This platform is expected to offer better range, faster charging, and improved dynamics compared to Tata’s earlier EVs like the Nexon EV.
Expected Electric Specifications:
- Claimed range: 400 – 500 km on a single charge
- Fast charging support
- Dual motor setup (expected in higher variants)
- Regenerative braking technology
ICE Version: Petrol & Diesel Options Coming Soon
While the EV will lead the charge, the ICE variant of Tata Curvv is also under development. It may feature Tata’s new 1.2L turbo petrol engine or the 1.5L diesel engine, both tuned for performance and efficiency.
This variant will cater to customers who still prefer traditional fuel options but want a fresh design and modern features.
Tata Curvv Rivals in the Market
The Tata Curvv will be positioned between the Tata Nexon and Harrier, targeting both EV and ICE buyers.
Likely Competitors:
- Hyundai Creta
- Kia Seltos
- MG Astor
- Maruti Grand Vitara
- Mahindra XUV400 (for EV variant)
However, with its coupe design and EV-first approach, the Tata Curvv might just create a niche segment of its own.
Expected Price of Tata Curvv in India
Though pricing hasn’t been officially announced, industry experts estimate:
- Tata Curvv EV: ₹18 – ₹25 lakhs (ex-showroom)
- Tata Curvv ICE: ₹12 – ₹18 lakhs (ex-showroom)
Pricing will vary based on features, battery capacity, and trim levels.
Final Thoughts: Why Tata Curvv Is a Game-Changer
The Tata Curvv isn't just another SUV — it marks a design and technology leap for Tata Motors. With its futuristic look, electric-first strategy, and versatile platform, the Curvv is set to appeal to style-conscious, tech-savvy urban drivers.
If Tata delivers on performance, features, and pricing, the Tata Curvv could become a trendsetter in the Indian automotive industry.